EE teams with ex-England Rugby player Ugo Monye to open new Bristol Experience store in Cabot Circus
EE is today unveiling its first Experience store in the South West of England in Bristol’s Cabot Circus, with ex-England rugby player, pundit and presenter, Ugo Monye making an exclusive appearance.
The store is designed to introduce shoppers to the latest in connected technology, providing them with face-to-face advice and guidance on a range of different connectivity and technology solutions for their everyday life.
The aim is to help customers visualise their connected lives across four key areas – work, home, learn and game – through designated Experience Zones and a Tech Home area. The store design invites shoppers in Bristol to get hands-on with the latest connected technology in an engaging and immersive space.
Monye says: “EE kicked it straight through the posts with the new Bristol Experience store launch, located in one of the most exciting tech hubs in the UK.”
“I’m looking forward to joining the EE Guides today and helping to unveil the new store to the brilliant people of Bristol, allowing them to explore the latest in connected tech, gaming and smart home appliances.”
Asif Aziz, Retail Director at EE, says: “As part of our commitment to support Britain’s high streets through innovative, experience-driven retail concepts, we have pledged to invest £6 million in ten new Experience stores over the next year, with Bristol being the first location to open in the South West.”
“Our ambition is to be the most personal, customer-focused brand in the UK. With our new Experience store, we’re bringing this to life, sharing the latest innovations with the local community in Bristol and helping them to visualise their own personal connected lives in-store.”
“Our research reveals that two fifths of Bristolians could use more help with understanding the key features of their connected devices and getting the most out of their smart home technology.”
“We invite customers to visit our new Experience store in Bristol to speak with our brilliant EE Guides, who are tech experts, and can support them in selecting the best tech and newest innovations for their needs.”
The opening is part of a new retail strategy announced in June 2023, with the launch of the EE Studio store in Westfield London, White City.
Featuring an immersive Digital Spa to support customers’ wellbeing and a Gaming Zone, this has seen an increase in footfall by 250% compared to the previous EE store in that location.
2023 RTIH INNOVATION AWARDS
EE emerged victorious at the 2023 RTIH Innovation Awards, picking up the Editor’s Choice gong for its investment in its physical stores.
Our 2023 winners were revealed at a fantastic awards ceremony, which took place at the Barbican Centre in central London.
The event was held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.
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