Payments and shopping assistant firm Klarna connects with PubMatic to leverage power of programmatic advertising

PubMatic has announced a partnership with Klarna, the FinTech big hitter that made its name in the buy now, pay later space and is now repositioning itself as an AI powered payments network and shopping assistant.

Via the former’s Convert offering, this will allow advertisers to reach and engage with Klarna’s global audience of 150 million shoppers directly at the point of purchase.

Klarna’s programmatic advertising offering rounds out its full suite of media solutions that encompasses affiliate, search, and influencer marketing, helping advertisers reach shoppers across the complete consumer journey, from awareness to consideration and conversion.

The integration with PubMatic provides Klarna with scaled access to demand via whichever demand-side platform (DSP) a buyer is working with on both a self-serve and managed service basis.

Advertisers can access Klarna’s audiences to drive enhanced campaign ROI – with click through rates said to be three times higher than the industry average. The integration will initially be available in the US, with expansion to European markets to follow quickly thereafter.

We're excited to announce our partnership with @Klarna to scale programmatic access to their native advertising inventory via Convert. Learn more: https://t.co/Ingknbg83W pic.twitter.com/olV8ENtnOr

— PubMatic (@PubMatic) May 1, 2024

“Our aim is to offer consumers a relevant, personalised and smooth shopping experience, while being a growth partner to retailers,” says David Sandstrom, Chief Marketing Officer at Klarna.

“By partnering with PubMatic, we are excited to leverage the power of programmatic advertising to connect brands with the world’s most engaged shoppers at scale and create efficiencies in their media buys.”

“Our partnership with Klarna unlocks tremendous opportunity for advertisers seeking to drive high performance campaigns at a time of disruption in the digital advertising ecosystem,” says Hashim Mian, Vice President of Commerce Media at PubMatic.

“Buyers now have the opportunity to engage active shoppers, particularly valuable millennial and Gen Z audiences, directly at the coveted point of purchase. We look forward to growing our partnership with Klarna and creating meaningful connections between advertisers and consumers.”