Retail technology influencer Andy Baldauf sets sail from Migros Supermarkt and considers next port of call

Andy Baldauf is leaving Migros Supermarkt where for the last five months he held the position of Product Manager Digital Services - Total Store.

In this role, he was the driving force behind the innovation and transformation of physical touchpoints within supermarkets.

Baldauf was responsible for the development and implementation of digital in-store communication services, e.g. electronic shelf label (ESL) and digital signage, as well as the self-service system subito.

His tasks also included the design and optimisation of shop design themes, whereby he contributed to the further development of customer experiences.

In a LinkedIn post, he said: “Last week, Migros Supermarkt announced its target organisation and my role will no longer find a place there. In mid-June, I will therefore realign my professional route and focus on replanning my next steps.”

“The decision to set sail anew offers me the chance to pause and reflect on which port or ports I want to head for next. This phase of orientation allows me to carefully consider where I want my compass to lead me.”

He added: “I look back on my last years at the Migros-Gruppe / Groupe Migros / Migros with pride, gratitude and self-confidence. It was a time full of learning, development and exciting encounters. I would like to thank you very much for the trust and appreciation you have placed in me.”

“My time at Migros was characterised by a commitment to innovations, such as the further development of the self-service system subito and the introduction of a new digital in-store communication solution, but also by intrapreneurship.”

“I am particularly proud of our contributions to digital transformation, which not only improved internal processes, but also made the customer experience sustainable.”

He concluded: “I’m saying goodbye not only to a role, but also to great colleagues and a company that I deeply appreciated.”

“But the farewell is also a gateway to new adventures. I am looking forward to helping shape the future and am excited to see what new challenges and opportunities await me.”

RTIH Top 100 Retail Technology Influencers List

Baldauf is included in the latest edition of the RTIH Top 100 Retail Technology Influencers List, sponsored by 3D Cloud by Marxent.

These are the people who made a splash in 2023 and are set for a barnstorming 2024.

RTIH has scoured the retail technology world to find the most influential figures for this comprehensive list of people and trends that shape the industry and help drive it forward.

We’re living in unprecedented times.

The Covid-19 outbreak and cost-of-living crisis have driven a seismic change in shopping habits.

We are seeing retailers taking innovative technologies like AR, AI, and spatial computing, and finding ways to use them to make customer experiences more exciting and dynamic.

Which is where the RTIH Top 100 Retail Technology Influencers List comes in, presented, we should stress, in no particular order.

Such disruption requires new ways of problem solving and thought leaders who can both evangelise and execute on the likes of digital transformation and omnichannel success.

We hope you enjoy reading through it and, as always, if you would like to give feedback or believe that there are some glaring omissions, please feel free to get in touch via the form at the end of this article.

Many thanks to 3D Cloud by Marxent, which provides 3D product visualisation software trusted by top furniture and DIY retailers, for sponsoring it.

Download the list in pdf format here.

HOW DO WE IDENTIFY THE TOP 100?

We use a variety of sources to select our top 100, including feedback from industry observers, research within our own networks, direct or third-party nominations via our website, and social media tools.

In addition to social presence, we also take into account award winners and judges, event speakers, books published, media appearances, and people building innovative companies, solutions etc in the retail space.

WANT TO BE CONSIDERED FOR THE 2025 LIST?

If you’d like to be considered or nominate a colleague or contact, please complete the below form.