L’Occitane en Provence partners with Emperia to launch new The L’Occitane Greenhouse virtual experience

L’Occitane en Provence is launching a new virtual experience, The L’Occitane Greenhouse, spotlighting the brand’s range of summer fragrances, drawing inspiration from the Provence region.

A collaborative effort with Emperia, this highlights offerings for both men and women, including the scents of Neroli and Orchidée, the 86 Collection and Cedrat.

Placed in a greenhouse, amidst the summer fields of Provence, the virtual world is comprised of three rooms; Main hall which features the brand’s women collections, on its rose, cherry blossom and lavenders scents; a woodsy Men Collection room, in a forest like atmosphere; and a Middle East Oasis, a regional lounge like room, featuring local scents including Ambre and the 86 Scents collection.

“Our new virtual experience is dedicated to L’Occitane’s world of natural fragrance creations, inviting guests to immerse themselves in a sensory journey of Provence through exquisite fragrances and exploration, while learning about the brand’s deep roots in the region,” says Mariana Rodrigues, Marketing Director at L’Occitane Middle East.

“We’ve been seeing a growing demand from online shoppers for immersive virtual experiences, specifically in the world of beauty,” says Olga Dogadkina, Co-founder and CEO at Emperia.

“While technology still doesn’t enable us to transfer scent over digital devices, we are able to tell a story which evokes senses and curiosity with online visitors, enhancing the online shopping experience, increasing brand loyalty and growing in-store foot traffic.”

Walmart Realm

Walmart Realm went live last week, pitched as a first of its kind immersive commerce marketplace featuring influencer driven virtual shops.

This leverages technology from Emperia and gamifies the shopping journey, transporting customers into fantastical realms where they can interact with products and play nostalgic online games.

In a LinkedIn post, Justin Breton, Director of Brand Experiences & Strategic Partnerships, said: “Introducing Walmart Realm, the first ever immersive commerce experience curated by creators and inspired by social trends. Trust me when I say… You’ve never experienced online shopping like this before.”

“Walmart Realm embraces the limitless possibilities of virtual technologies, creating stunning shoppable environments to inspire our customers. Said differently, it’s not just a replica of a store or structure.”

“We’re continuing to shorten the distance between inspiration and commerce, highlighting the best fashion, beauty, and home products as selected by our creator partners, in each virtual shop.”

These shops include:

So Jelly: an underwater playground with colourful accents and surprises

Y’allternative: a Western destination mixed with dark, gothic tones

Go Chromatic: a futuristic experience with shimmering, chic metallics

Walmart Realm also includes social content from the retailer’s creators, and three mini games inspired by the featured products to drive product discoverability and deeper engagement with its brand.