‘The beating heart of our London store’: Selfridges completes 12-month Beauty Hall renovation programme

Selfridges has wrapped a 12-month renovation programme involving the Beauty Hall part of its Oxford Street, London store.

In a LinkedIn post, David LEGRAND, Lifestyle Director at Selfridges, said: “It is with immense pride and satisfaction that I officially announce the completion of the beating heart of our London store: the culmination of a 12-month Beauty Hall renovation programme.”

“Our new architecture is game-changing, prioritising sight lines for clear views, better navigation, and enhanced accessibility. We’ve also installed a state-of-the-art LED lighting system designed for optimal shade matching and colour consultations.”

Each brand has crafted new, sustainably made counters, featuring dedicated spaces for large format digital totems.

The Beauty Spot, meanwhile, is Selfridges’ newest destination for the world’s most creative and experimental retail concepts. This is launching with an exclusive residency from REFY.

LEGRAND added: “Embracing our ethos of Beauty at Selfridges, 74 brands now offer over 2,500 refill options, with a commitment for all brands to incorporate refills by 2025.”

“With our customers at the heart of everything we do, you can now enjoy over 200 beauty services, from on-counter quick fixes and full colour consultations to engraving, personalisation, and clinical residencies with leading experts.”

“This unique and vibrant destination has come to life thanks to the determination and passion of our dedicated team of experts, all united in our vision to create the Beauty Destination of the Future.”

He concluded: “A huge thank you to everyone involved at Selfridges, with special mentions to our outstanding Beauty Buying & Merchandising Team, the Design Studio, Retail Operations, and of course, all our brand partners.”

“I now hand over to our Marketing, PR, and Social Teams to spread the news. Be sure to visit next time you’re in London – it’s an experience you won’t want to miss!”

2024 RTIH Innovation Awards

Nadine Neatrour, Marketing Director at Selfridges, is part of the 2024 RTIH Innovation Awards judging panel.

The awards are now open for entries. Click here for further details.

They celebrate global tech innovation in a fast moving omnichannel world.

This year, we’re bringing you three new categories: AI Innovation, Sustainable Retail Innovation, and Inclusive Technology Innovation.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ.