Astrid & Miyu selects Movable Ink as UK jewellery brand’s personalisation engine for email marketing

Movable Ink, an AI powered content personalisation platform, has announced a partnership with UK jewellery brand Astrid & Miyu.

The aim is to enhance various aspects of the brand's offerings, including the recently launched bespoke necklace service, Story Chain, which enables customers to create personalised welded charm necklaces.

With Movable Ink technology, Astrid & Miyu says it can deliver personalised email communications at scale.

"At Astrid & Miyu, we strive to revolutionise the jewellery experience by seamlessly blending our online and offline offerings," says Lucy Kemish, Head of CRM.

"Movable Ink's personalisation capabilities will introduce a new level of customisation for our shoppers, further elevating their journey."

"We are thrilled to collaborate with Astrid & Miyu, a brand that shares our unwavering commitment to delivering exceptional personalised experiences," says Matt Lyon, Vice President of Sales, EMEA at Movable Ink.

"By leveraging our technology, Astrid & Miyu will not only enhance their customer journey, but also empower their customers to create truly unique and meaningful jewellery pieces."

Astrid & Miyu currently has 20 stores, including locations in London and New York, offering services from piercings, welding’s, and fine-line tattoos plus a few concessions in the likes of Selfridges, Harrods and a pop- up in Bicester Village.