Albertsons announces launch of Collective TV with Clinch reporting pilot campaign with Campbell's Snacks

Last week, Albertsons announced the launch of Collective TV and reported that personalised and localised dynamic content optimisation across the channel will be enabled through Clinch.

Clinch, which is Albertsons’ chosen omnichannel ad server and DCO partner, then announced a pilot campaign - Campbell's Snacks, a division of the Campbell Soup Company, was the first of several CPG clients opting to extend their media buys with The Collective's CTV offering.

The brand's pilot campaign supported its partnership with Major League Soccer as the official snack sponsor with dynamic ads that were curated to drive sales of select snack brands across participating Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME Markets and Shaw's Supermarkets.

"A brand's ad strategy shines brightest when premium CTV viewership connects to Albertsons Cos.' shopper behaviour. It completely redefines what it means to create a relevant viewing experience," says Evan Hovorka, VP Product Innovation at Albertsons Media Collective.

"When you layer in Clinch's dynamic creative and the ability to serve everywhere, especially across premium CTV inventory, you reach the holy grail of data driven personalisation at scale". 

"We are excited to support The Collective's innovative expansion into a new media channel," says Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch.

"They have already seen great success with their retail media network and CTV only adds to their value of offering a holistic omnichannel solution for their clients.”