Albertsons extends retail media network to add non-endemic ads across portfolio brands with Rokt tie up

Rokt has partnered with Albertsons Media Collective, the retail media arm of Albertsons Companies.

As a result, brands that are non-endemic to Albertsons' existing retail media network, meaning their products and services are not sold online by the company itself, will be able to reach and engage Albertsons' e-commerce customers through offers and messages that are relevant to them. 

The partnership extends across 11 of Albertsons' portfolio brands, including the Albertsons, Safeway, ACME Markets, Vons, Jewel-Osco, Shaw's Supermarkets, Carrs and Star Market banners.

"This partnership allows us to complement our existing retail media network, the Albertsons Media Collective, with non-endemic ads, at scale," says Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective.

"By leveraging Rokt's technology across our portfolio of brands and across the transaction journey, we will be able to drive customer loyalty and deliver an enhanced shopping experience."

"We're extremely pleased to partner with Albertsons to strengthen and expand the Albertsons Media Collective business," says Craig Galvin, Chief Revenue Officer at Rokt.

"By adding the delivery of relevant messages from non-endemic brand partners to the company's vast online consumer audience, Rokt will unlock new revenue and help Albertsons' portfolio brands delight their customers and deepen brand loyalty."

Albertsons will also use Rokt Ads to serve its brand messages across Rokt's network of e-commerce merchants, including Ticketmaster, Uber, AMC Theatres, Kohl's, and Grubhub, to reach consumers when they are likely to engage.