Makip launches FaceChange in UK, the latest development of Japanese firm’s online sizing technology offering

Tokyo, Japan-based sizing technology specialist, Makip, has launched its latest innovation in the UK - FaceChange.

This allows online shoppers to virtually try on items of clothing they want to purchase by using AI to replace the faces of the online models.

Users upload an image of their face, and FaceChange then replaces the online model’s face with their own - allowing them to see how they would look wearing the item.

This is the latest development of Makip’s online sizing technology, Unisize. The FaceChange AI technology has been used in Japan since 2023 and, according to Makip, is proven to increase conversion rates by over four times. 

Shingo Tsukamoto, President at Makip says: “With FaceChange, online shoppers can ‘virtually wear’ the clothing items of their choice, gaining instant visual feedback. Now shoppers are not only confident that they are purchasing the right size but are also confident that they will look great.”

“Our Japanese clients using FaceChange have increased sales by four times using FaceChange and now we want to bring similar success to our UK clients.”

“Using a fitting room is not just to check out the sizing, it is an interactive experience, allowing shoppers to see if the clothing they’ve picked off the rail suits them.”

“Until now, Unisize has only allowed online shoppers to confirm the sizing, but now, FaceChange enables shoppers to determine whether it suits them or not, from the comfort of their home.”

In a survey conducted in Japan from 11th to 15th April, 63% of 559 online shoppers using FaceChange said it helped support their decision to purchase, and when combined with Unisize, the likelihood of purchase can increase by up to eight times.

Tsukamoto concludes: “This marks a significant step forward to making shopping for clothes online in the UK as satisfying as shopping in a physical store. We are constantly developing the FaceChange technology so that online shoppers can try on many different garments and find the perfect item with the perfect fit.

“As our FaceChange technology advances, Unisize will be able to accurately adjust both the body shape and features to the specific sizes of the online shopper, creating an even more accurate online shopping experience.”

“These advances will increase sales and reduce clothing returns - a win-win situation for consumers and retailers.” 

Founded in 2015, Tokyo-based Makip supports over 300 online retail/e-commerce sites and fashion brands including Tommy Hilfiger, Calvin Klein and Lacoste.