US grocery retailer Giant Eagle’s Leap Media Group offshoot gets onboard with Rippl data and media network

Bridg, a division of Cardlytics, reports that Giant Eagle’s Leap Media Group, the regional grocer’s in-house retail media network, has joined the Rippl data and media network – a purpose built collective between regional grocers, convenience stores, and their advertisers.

Powered by Bridg’s cookie less identity resolution technology, Rippl aims to significantly enhance regional retailers’ first-party data and provide advertisers with a single access point to a national footprint of 70 million+ individual shopper profiles (loyalty and non-loyalty) with SKU-level purchase data and enriching attributes..

Using previously unavailable insights, advertisers can now tailor audiences based on actual product preferences, effectively execute single campaigns across multiple retailers, and consistently measure campaign performance across an aggregated landscape that is now the fifth largest provider of grocery and convenience store first-party, verified shopper data in the United States.

Rippl will also allow advertisers to create and leverage audiences their way, including via identity solutions like unified ID 2.0.

This means advertisers can access syndicated audience segments through DSPs such as The Trade Desk and data collaboration platform LiveRamp, or create custom audience segments based on unique advertiser requirements. 

“We cannot be more excited to welcome Giant Eagle to the Rippl family. The addition of this industry leader, joining Schnucks Markets and National Retail Solutions, will extend and amplify the collaboration between regional retailers and advertisers – driving enhanced shopper engagement, top-line growth, and improved ROI for all ecosystem partners,” says Amit Gupta, Cardlytics Chief Operating Officer and Bridg GM.

“We are thrilled to announce that we are now partnering with Rippl, a first of its kind collaboration for regional retailers and advertisers,” says Justin Weinstein, Executive Vice President of Chief Strategy and Marketing Officer at Giant Eagle.

“Giant Eagle takes a customer first approach to everything we do, and working with Rippl is helping Leap achieve winning outcomes for customers, CPG partners, and for our brand. Rippl allows us to do this while upholding Leap’s ongoing commitment to prioritising consumers’ data privacy.”