Customer engagement and commerce media firm Reward appoints Paul Jones as Data & Insights lead

Reward, a specialist in customer engagement and commerce media, has announced the appointment of Paul Jones to spearhead and scale the business’ insights proposition.

He steps into the new role of SVP of Data & Insights, bringing expertise in the insights and analytics space.

With more than 12 years of experience in senior data leadership positions, Jones has supported strategic growth in industries such as retail, insurance and travel, with notable companies including Royal Mail, Emirates and Etihad Airways.

The move follows the announcement that Experian, a global information services company, had acquired a strategic stake in the business, combining capabilities to bolster its customer engagement and commerce media offering to banks and retailers.

Through enhancement of its insights offering, Reward says it is on a mission to enrich its customer engagement programmes on an international scale, making everyday spending more rewarding, and delivering $2 billion in rewards to customers by 2025. 

Jamie Samaha, CEO at Reward, says: “Paul’s appointment comes at a pivotal moment for Reward as we enter the next phase of our growth strategy.”

“His leadership will be invaluable in elevating our data analytics capabilities as we continue to lead in the content and commerce space, supporting the world’s largest banks and retailers.”

“With Paul at the helm, we’re excited to reach new heights, making everyday spending more rewarding, and helping brands build and attract customers of the future.”

Jones says: “I’m thrilled to be stepping into the role of SVP of Data & Insights, particularly at such an exciting time for the business. Reward’s dedication to product excellence and its innovative approach to data analytics make it a dynamic environment to drive growth and deliver impact for partners and consumers.”

“It has been at the epicentre of transformation in the card-linked offers space, and I’m excited to be part of its journey as we continue to revolutionise how consumer and brands interact with eachother.”