Yours Clothing teams with AnyPlace Media Group to boost retailer’s storefronts with digital screens

Yours Clothing, a UK retailer specialising in fashionable and affordable plus size clothing, is enhancing its storefronts with digital signage. 

With over 100 stores across the UK and Ireland, Yours Clothing worked with AnyPlace Media Group to enhance customer engagement.

The goal is to create an inspiring narrative, drive footfall, and elevate the overall customer experience. This initiative is a part of a broader marketing strategy to leverage captivating advertising campaigns.

AnyPlace Media Group has installed digital screens with a brightness level of up to 4,500 nits, exceeding the typical range of 250-500 nits found in most standard TVs and monitors. 

Backlit posterboards in the retail outlets display windows have been replaced with either 65” or 75” high bright digital screens, made to withstand direct sunlight and showcase messaging around the clock. 

A content management platform will be included to accompany the digital displays.

This provides complete control over digital communications, enabling the marketing team to update and tailor messaging to reflect the most current campaigns with ease and precision.

To date, 18 installations have been completed, with plans to continue the roll-out throughout 2024. 

Karen Bradbury, VM Manager at Yours Clothing, says: “The introduction of digital screens is a real step change for the Yours Clothing brand, giving us the opportunity to showcase video assets from our fashion shoots to really bring our clothes to life.”

“We have full control over video content, allowing us to deliver timely, market-relevant, strategic campaigns. Having the team at AnyPlace Media guide us through this process, advising us on the best solutions has made this project a positive experience.”

Neil Sewell, Director at AnyPlace Media Group, says: "We're thrilled to partner with Yours Clothing, enhancing their ability to create inspiring narratives and drive footfall. Our content management platform empowers their marketing team to seamlessly update and tailor messaging for maximum impact.”

“This collaboration showcases Yours Clothing is committed to being at the forefront of the changing retail landscape. We're excited to continue this roll-out throughout 2024”.