UK’s biggest grocer Tesco partners with Marketplacer to launch its new online marketplace

Marketplacer has partnered with Tesco to launch its new online marketplace.

Powered by Marketplacer’s software-as-a-service (SaaS) technology, this offers Tesco customers access to more third-party products online that complement its existing range, with the aim of giving people a one-stop-shop for everything they may need.   

The project, which commenced in June, will continue to expand, with the addition of further third-party sellers, over the months to come. Marketplacer’s platform will enable the supermarket to find and connect products from third party sellers at scale. 

Peter Filcek, Marketplace Director at Tesco, says: “We knew that we wanted to open up access to a wider range of products for Tesco customers; we could see customers were searching for products that we didn't sell, and that we could be front of mind for.”

“It became clear that exploring this advanced technology for industry partnerships would be advantageous for the customer experience and ensure a seamless integration experience for our seller partners.”

“In a dynamic shift change, this marketplace model allows us to take a more holistic approach to customers’ household needs and give us a competitive edge.”

“We’ve benefitted from the Marketplacer team’s deep e-commerce expertise and understanding of our business in navigating some common scaling challenges to stay on the right track”

“Our secure and scalable marketplace proposition now looks set to attract additional sellers, therefore streamlining that onboarding process is critical for us to grow and scale.” 

Marketplacer CEO and Co-Founder Jason Wyatt, says: “Our priority is to ensure that the technology partnership with Tesco yields value and meets their objectives, both for the business and the brand. It’s a powerful platform which is easily manageable and allows for future growth.”

“A key shared goal is to deliver a seamless and superior browsing and buying experience for Tesco shoppers with the tools to generate the right data for marketers to make meaningful product decisions.”

“Another is to deliver for third-party sellers’ needs in offering a scalable solution for sellers to interface with Tesco, focusing on ease and speed of adding products.”

“Getting close to the business’ needs and aspirations has been especially beneficial for us to deliver a marketplace that works for all parties - customers, suppliers and the brand.”