Revision Skincare, PepsiCo, and Barefaced tap Flaunt service-as-software loyalty offering for Shopify merchants

Flaunt has launched what is pitched as the first ever service-as-software loyalty offering for Shopify merchants, making the formal announcement over the weekend at Revision Skincare’s annual Elite Retreat event in Dallas.

This is currently serving brands like Revision Skincare, PepsiCo, and Barefaced (which attributes a 17% growth in net sales to its partnership with Flaunt).

Flaunt is positioning itself as the alternative to incumbent loyalty software-as-a-service (SaaS) tools that historically lack the flexibility and capability to design, power, and manage programmes that drive true incremental impact.

AI is also a major part of the equation, but in a world of new AI SaaS tools integrating with OpenAI's ChatGPT, Flaunt claims to be doing things differently.

For example, it leverages AI to enhance and expedite its loyalty management services, like analysing social and user-generated content, customer feedback, and generating personalised offers.

Connor Kelley, Flaunt CEO, says: "We are a team of former consultants, focused on helping marketers grow profitably. We believe that the solution is helping marketing teams do much more with much less.”

“Hiring us is like hiring a marketing platform plus a data scientist, loyalty specialist, and team of engineers who are maniacally focused on increasing your sales and profits.”

“Our goal is to empower Shopify merchants with loyalty programs that not only engage and retain customers but also drive significant business growth through smart, data driven strategies."

Jordan Harper, CEO at Barefaced, says: "Thanks to Flaunt’s loyalty platform we have been able to take our community brand experience to the next level, delivering more value and impact for customers with personalisation."

Michael Sabbia, CMO at Revision Skincare, says: “We couldn’t be more excited to have partnered up with Flaunt and to have them debuting their new service-as-software model and offering at our Elite Retreat event."

2024 RTIH INNOVATION AWARDS

Loyalty is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech

innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.