Reboxed launches circularity-as-a-service platform for brands and retailers to boost recommerce efforts

Circular economy startup, Reboxed, has announced the launch of ReboxedOS, an out-the-box solution for consumer electronics recommerce.

It says that the platform helps brands launch and scale co-branded resale, launch trade-in and recycling programmes quickly, and easily to boost revenue and sustainability.

Founded in 2019 during the first Covid lockdown by friends Phil Kemish and Matt Thorne, London based BCorp, Reboxed is on a mission to rehome 100 million devices.

Launched initially as a direct to consumer marketplace place for tech, after being approached by retailers they created a suite of services that aim to “revolutionise how brands and retailers approach recommerce and turn returns into revenue”. 

ReboxedOS is an all-in-one circularity-as-a-service solution that allows businesses to integrate resale, trade-in, and set up recycling programmes, without having to invest in building their own infrastructure. 

Reboxed has thus far helped clients in the telecom sector such as Three Mobile to launch a refurbished technology offering to customers of SMARTY, its sim only brand.It has also partnered with Lebara Mobile and Airtime rewards to scale circular economy solutions for their customers. 

Kemish says: “With ReboxedOS, we're reducing tech waste and empowering brands to embrace circular commerce. By offering up to 50% savings on tech, brands can enhance customer lifetime value while promoting sustainability.”

“As highlighted in our latest report, The Future of Circular Electronics, consumer demand for refurbished tech and trade-ins is outpacing traditional retail. Recommerce is now essential for brands to drive growth, engagement, and loyalty.”

Ollie Carrier, Senior Commercial Manager at Three Mobile, says: “Reboxed has been instrumental in enhancing our customer engagement and sustainability efforts. Their solutions have not only extended our customer tenure but also delivered considerable environmental benefits.” 

Thorne comments: "Recommerce is the key to unlocking a more sustainable future for brands.”

“We’re really excited to build the next evolution of recirculation of electronics, innovating the old school trade-in and e-commerce technology to put re-commerce front and centre of the user experience.this can really drive customer value extend the life of their products but also deepen their relationships with conscious consumers.”

“Together, we can redefine value - one reboxed item at a time. It’s a win-win for businesses and the planet."

2024 RTIH INNOVATION AWARDS

Green retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.