Sixth REWE Pick & Go checkout-free store ready to go as retailer preps another launch in Hamburg, Germany

A sixth REWE Pick & Go will soon open in Hamburg, Germany.

In a LinkedIn post, Prof. Dr. Stephan Rüschen of Baden-Wuerttemberg Cooperative State University, said: “My business students from the DHBW Heilbronn were allowed to help with the testing on the excursion to Hamburg. We tried out many shopping scenarios...And that's more than you think.”

He added: “Many thanks to Alina Klüger from the REWE team for this insight 'Behind the Scenes'. Note: Actually, it's already the seventh, but the store at Cologne's Heumarkt was closed a few months ago.”

Trigo

In July, REWE Group reported that another location in Hamburg had launched Pick&Go.

Powered by Trigo technology, the store, which clocks in at 1.200 square metres in floor space and features 20.000 items, is pitched as Europe’s largest computer vision-based supermarket.

It is also the first REWE Pick&Go store in northern Germany, and offers four ways to pay for purchases: cashless via Pick&Go via app; scanning and paying at the self-checkout terminal; shopping via computer vision support without scanning at the self-checkout terminal; standard payment process at the cash register.

A highlight is that the Pick&Go system now also covers the service counter for the first time.

Customers have the opportunity to purchase fresh meat, cheese and sausage products without having to wait at the checkout afterwards.

In a LinkedIn post, Anika Vooes, Chief Acceleration Manager at REWE Digital, said: “This is another example of how we master complexity with cross-functional collaboration and a dedicated team.”

“Congrats to the Pick&Go team and REWE Region North. Stay tuned - the next Hamburg store will be opening soon.”

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.