Jewells deploys NewStore Unified Commerce Platform in UK stores with more countries to follow

Jewells has launched its first fleet of stores on the NewStore Omnichannel PoS solution. With seven locations now open in the UK and plans to scale to 2,000 stores across 45 countries within five years, the retailer says it is leveraging the technology to support its rapid global expansion and deliver seamless shopping experiences across its physical and digital touchpoints.

“Our mission is to build a global brand that connects with customers through meaningful, immersive retail moments,” says Leah Uka, CEO at Jewells. “We chose NewStore because it offers the modern, mobile first foundation we need to bring that vision to life and the agility to scale quickly and easily.”

Jewells offers a trend led mix of fashion jewellery, personalised services, and immersive in-store experiences. By rolling out the NewStore PoS, store associates can complete transactions, manage appointments, process custom engraving requests, and more from anywhere on the store floor, all on an iPhone or iPad. Additional built-in omnichannel capabilities include clienteling, endless aisle, mixed cart, store fulfillment, and buy online pickup in-store.

“Jewells has a clear vision for global growth, and we built NewStore to support that kind of journey,” says Michael DeSimone, CEO at NewStore. “By launching on our platform from day one, they’ve put the right technology in place to scale quickly, adapt easily, and deliver consistent shopping experiences anywhere in the world.”

AbsoluteLabs, a certified NewStore integration partner, led the implementation and will continue to work with Jewells as it expands into new markets.

2025 RTIH INNOVATION AWARDS

Omnichannel retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.