Why your business needs a pole sign (and which type to choose)

Getting your business noticed is often easier said than done. Sure, you can hold a grand opening event and bring in snacks and entertainment. You’re definitely going to get the word out, at least about the event. However, what happens when the event is over?

Are the same people going to remember your business when you’re not offering free food? What about the consumers who still don’t know about your business? How do you grab their attention? A great way is by erecting a pole sign. Not sure if your business needs a pole sign or which type to go with? No worries, we’re covering this in the following paragraphs.

Benefits of Advertising with a Pole Sign

A pole sign is pretty much what its name implies. You get a large sign attached to a freestanding pole. Typically rather high in height, pole signs can be easily visible both up close and from farther away.

You can even choose between different types of pole signs so you’re not stuck in a one-size doesn’t fit all kind of situation. Before we get into the various types of pole signs, let's dive into your potential benefits. After all, if you’re not aware of the benefits you’re probably not going to install the signage.

Boost Your Business Physical Visibility

Your business website may be killing it in the search engine rankings. Your site is constantly reaching the top search engine results. Congratulations, you’ve successfully conquered one part of the advertising process. Now, it’s time to focus on bringing foot traffic into your physical location.

Not every business has prime real estate. Some are tucked away behind expansive parking lots, you know the ones where losing your vehicle in the multiple rows is kind of expected. Maybe your business is in a crowded and confusing shopping plaza or even hidden behind a stand of trees and bushes. Whatever the issue, your business isn’t the easiest to locate either in a vehicle or on foot.

A pole sign can solve this issue just by its sheer height. Since the signage tends to tower over things like bushes and juvenile trees, you don’t have to worry about potential customers passing you by. Best of all, the tall sign can also help boost brand recognition. Yep, along with your business name, the same can also display your brand’s logo. Since logos are often more memorable than business names, the pole sign can effectively expand your business’s visibility.

Cost Effective 24/7 Advertising

Okay, you may utter a small gasp when you see the initial cost of a pole sign. The signage isn’t cheap, at least up front. However, if you look at the cost in another way, it gets a little easier to handle. 

Pole signs are durable and long-lasting. Your upfront cost typically lasts for years. Yep, this is a one-time fee type of advertising and it’s tough to beat. Since the sign proudly advertises your business’s presence 24/7, it’s one of the few forms of marketing that never takes a break. This can be especially beneficial for businesses like restaurants and convenience stores that tend to stay open rather late.

Passing consumers will see your pole sign and turn into your location knowing you’re open and ready for business. You can even get an edge over your competitors with your pole sign.

Sustainable and Energy-Efficient

Sustainability isn’t just a buzzword. This is something consumers are often looking for in businesses they support. Did you know that pole signs are a sustainable form of advertising? Once the signage goes up, it’s typically there to stay for years. Print advertising is different. Every week, month, or so you’re updating the ads. Not only can the costs quickly add up, but your business is also generating often unnecessary waste.

You’re probably wondering how a pole sign can be energy-efficient. You can illuminate your signage to ensure it’s clearly visible at night. If you decide to go with energy-efficient LEDs, you’re doing something good for your business and the environment. Yep, this is something consumers will notice, along with the sign, and can be the push they need to support your company.

Common Types of Pole Signs for Businesses

The most common type are single-pole pylon signs. The design looks exactly how the name implies. You get a single pole with a sign attached at the top. The vertical pole can vary in height and size, making the signage easily customisable. If you want something a little different advertising your business’s presence, here’s a look at some of your options.

Digital Pole Signs

Do you have more to say to consumers than just your business name and logo? With digital pole signs, your messaging options are basically limitless. Using LED panels, yep these signs are also energy-efficient, you can easily display and change your messaging. Some digital boards even let you play videos and display information like the current temperature in real time.

Multi-Listing Pole Signs

Are you stuck in a crowded building or shopping plaza? When your business isn’t the only one in the area, customers can get confused. If they don’t see your business’s front doors in the first few seconds, they’re probably going to drive away. To put this a little more into perspective.

An estimated 54% of consumers leave a parking lot when they can’t easily find a business. Just imagine how many sales are driving away. With a multi-listing pole sign, you can list your business so consumers know they’re in the right location.

Custom Pole Signs

Okay, so there’s not a lot of customization you can do with the support pole other than play around with the width and height. Things are different when you get to the sign. You can customise the sign to meet your business’s specific needs. Sure, the cost can go up for custom orders but the return on the investment is usually worth the added expense.

Regardless of the type of pole sign you opt for, the benefits are about the same. A pole sign is a cost-effective way to bring foot traffic to your business.