Plug pulled on shopping wishlist app Carted due to market conditions and long-term outlook
Carted is set to close this week, four years after raising $13 million.
The e-commerce startup’s app informs shoppers when coveted items go on sale.
After failing to reach the scale needed to keep building the venture, the decision was made to pull the plug. Pixc founder Holly Cardew and ex-Shopify engineer Mike Angell launched it in April 2021, after working together on shoppable TikTok feeds specialist Vop.
Blackbird headed up a 2021 seed funding round, with contributions from Grok Ventures and Tidal Ventures.
In a LinkedIn post, Cardew said: “After an incredible journey, we’ve made the tough decision to close Carted. While we’ve been incredibly fortunate to have such strong support from our community, this is the moment for us to wrap up the company and carry the mission forward in new ways.”
She added: “From the very beginning, our mission has been to make shopping smarter, and more joyful. It’s been incredible to see how Carted has been used to track finds and celebrate shopping wins. A huge thank you to my team, investors and community for coming along the journey. You have all been incredible.”
2025 RTIH INNOVATION AWARDS
E-commerce was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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