PMC appoints Dan Jelfs as CCO as Simon Curtis transitions to Strategic Development Director role
Retail technology specialist PMC has announced the appointment of Dan Jelfs as its new Chief Commercial Officer.
His CV includes stints at Grid Dynamics, Mobica and GlobalLogic.
In a LinkedIn post, PMC said: "Dan brings extensive experience in driving commercial growth, leading customer partnerships, and enabling digital transformation for global retail and technology businesses. His strategic mindset and leadership will be key as we continue to strengthen our market presence and deliver greater value to our customers worldwide."
"As Dan steps into this role, Simon Curtis transitions to Strategic Development Director, continuing to shape PMC’s long-term vision and support our growth journey. We’re excited to have Dan onboard as we enter our next chapter of growth and innovation."
BGF
Earlier this year, PMC secured undisclosed investment from BGF, to help with the expansion of its services, supporting customers' digital transformation initiatives, across both digital and physical platforms.
Founded in 2001, by Paul Mason, PMC provides consulting, professional services, digital engineering and managed services, to over 120 retail, commerce and technology customers, across 24 countries. The 500-strong team from the UK and India has built a customer base that includes WHSmith, National Express, Primark, Crew Clothing and World Duty Free.
“BGF was a natural choice for us, as we take this next step in our growth journey. We look forward to working with their team closely, as we continue our global expansion and further develop our services for our growing commerce customer base," said Richard Lowe, CEO at PMC.
Former Kingfisher executive Paul Worthington will remain on the company’s board, as a Non-Executive Director, together with Mason.
2025 RTIH INNOVATION AWARDS
Digital transformation was a key focus area at the 2025 RTIH Innovation Awards.
We received a record number of entries and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.
For a full rundown of all of the shortlisted entries, click here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC in Central London on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
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