Primark notches up a social first as it goes live with Pinterest inspired Spring home collection

Primark is for the first time ever officially launching a Pinterest inspired new Spring home collection.

As new research (which involved a survey of 2,003 Brits) reveals a lack of money (51%) and a lack of inspiration (22%) are some of the biggest challenges when it comes to redecorating, the pair say that they are partnering to make it easier than ever to design and transform your space with stylish, budget friendly pieces.

The new collection, launching in Primark stores and available to purchase via Pinterest using Click & Collect, is inspired by the social media platform's search data and features products from Spring floral crockery, to soft pink frill bedding. The three hottest trends that have informed the collections are - Cosy Cottage, Minamaluxe and Dainty Décor.

To style the new collection before they buy it, people can head to Pinterest and use Collages -  an interactive tool to pull together their vision, using cutouts of products from the Primark range. It’s then possible to bag the collection in a new way, as the Collages link directly to Click & Collect, which is now available in over 130 Primark stores across Great Britain. Shoppers can also purchase the range in stores throughout March.

Sinead McDonagh, Head of Design at Primark, says: “Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget. That’s why at Primark Home, we’re committed to making trend led interiors affordable and effortless."

Heather Clark, Head of Retail at Pinterest UK says: “Inspiration has a new home. Spoiler, it can be yours. We’re so excited to have inspired Primark’s new range with the trends on our platform - Cosy Cottage, Minamaluxe, and Dainty Decor. We’ve seen searches rise for pastel palettes, an understated luxury aesthetic and darling furnishings and with new ways to shop Primark’s trend-certified home range, it’s now even easier to bring this inspiration to life. We can’t wait to see these trends in your home this Spring.”

For those that need a little help finding inspiration for their dream space, head to Primark stores for a free Pinterest Collage masterclass throughout March.

●        Oxford Street East - Tottenham Court Road - 8th and 9th March

●        Belfast - 15th and 16th March

●        Liverpool - 22nd and 23rd March

●        Glasgow - 28th and 29th March

Primark and Pinterest have also launched an integrated marketing campaign, taking over more than 70 Primark windows at stores including Manchester, London, Newcastle and Edinburgh, to bring to life the collaboration. Primark’s Home range will be showcased in the format of a Pinterest Collage, specially designed for the windows. The retailer will also feature on Pinterest’s platform with Spotlight, Shopping Ads and Home Feed takeovers.

2025 RTIH INNOVATION AWARDS

Social media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.