Online travel agency Priceline enlists Kaley Cuoco for 'stop dreamscrolling' campaign

Priceline’s newest integrated campaign, launching today, aims to wake travelers from their “dreamscrolling” and show them that their bucket list vacations are closer than they think.

It is designed to inspire young people to get off their phones and take the real-life trips they are dreaming of. The campaign, fronted by Big Bang Theory star Kaley Cuoco, involves a series of ads featuring a person who is lost in a pink cloud world fantasising about their perfect getaway. Suddenly, a whimsical travel guru, played by Cuoco, disrupts their dream and encourages them to stop dreaming about a trip and start booking with Priceline.

"I love being part of Priceline’s mission to help turn their dream trips into a reality," says Cuoco. "This campaign is all about reminding travelers that their 'happy place' is closer than they think - it's just a flight, a hotel, a deal away. I hope it inspires everyone to finally take the trip they’ve always wanted."

The campaign starts with a basketball themed spot premiering this week. In the ad, a passionate fan dreams of himself in a stadium watching his favourite team compete to win it all, only to be jolted awake when Cuoco - floating inside a spinning basketball - reminds him that with Priceline’s unbeatable deals, he can finally experience the excitement in real life.

“Travel has the power to turn dreams into reality, and with Priceline, that reality is more accessible than ever,” says Lesley Klein, SVP, Strategy and Brand Marketing at Priceline.

“This campaign is all about breaking down the barriers that keep people on the sidelines - whether that’s cost, hesitation, or just the feeling that travel is out of reach. By delivering unbeatable deals and exciting partnerships, we’re making it easier than ever for travelers to stop dreaming and start going.”

The campaign will run across broadcast, digital, and social media with takeovers across the likes of Meta, TikTok, YouTube, SB Nation, Direct TV, and Peacock. Additional launch elements include an influencer campaign, and audio and podcast ads. This will continue to build throughout the year with social content designed to entertain, engage and inspire more travel.

2025 RTIH INNOVATION AWARDS

Social media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.