Visual merchandising platform Flagship closes seed funding round and expands into US market

Flagship, creator of a digital visual merchandising platform, has announced its expansion into the US market with an unnamed performance apparel brand, in addition to several retail partnerships, including Mejuri, and Mad Happy.

The company also recently closed a $3.75 million seed funding round led by Coreline and Veridical Ventures, with participation from Tidal Ventures and Macdoch Ventures.

"Visual merchandising has historically relied on manual processes and instinct," says Simon Molnar, Founder and CEO at Flagship. "Our platform brings data driven decision-making to store optimisation, allowing retailers to maximise revenue while maintaining the creative elements that define physical retail."

Flagship's platform connects store design with precise data analysis, creating digital twins of each store location that enable retailers to optimise product placement while providing automated revenue mapping.

“As a global jewelry brand on a mission to redefine luxury at every touchpoint, Mejuri has partnered with Flagship to implement a technology-first approach across our 40+ stores,” says Kari Beiswanger, Senior Product Manager at Mejuri. “This collaboration empowers data driven decision-making and optimisation, while championing global best practices in visual merchandising. With Flagship’s expertise, we are elevating the in-store experience and driving efficiency and consistency as we scale."

Flagship's entry into the US market follows its presence in Australia, where the company serves retail brands including Peter Alexander, R.M. Williams, and Stylerunner of Accent Group's portfolio.

"The US retail market presents clear opportunities for Flagship," says Molnar. "We're working with retailers who want to bring digital precision to their physical stores, and our partnerships show how tech forward brands are adopting this approach."

The recent funding will support Flagship's US market expansion and product development. It operates from offices in Sydney and Los Angeles.

"While e-commerce has benefited from sophisticated analytics and optimisation tools for years, physical retail has lacked the same data driven capabilities," says Greg Stofman, Managing Partner at Veridical Ventures. "What impressed us about Flagship was their practical approach to solving this problem: they're giving retailers the tools to make smarter decisions about their stores. The strong adoption they've seen from major Australian retailers, and now leading US brands, shows they're onto something special."

David Cheng, Co-Founder and GP, Coreline Ventures, says: “Retailers have spent decades refining their e-commerce data strategy, but their physical stores, which drive the majority of their sales, have remained a black box. Flagship is bringing precision and intelligence to bricks and mortar decision-making, and we’re excited to support them as they redefine an industry.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.