Korean fashion retailer Matin Kim boosts CX as it deploys Proto hologram units at stores

Matin Kim, a South Korean chain, has installed Proto hologram technology at five of its Matin Kim and Hago Haus stores. Hologram models can move and turn 360 degrees to show people various outfits. 

The hologram content was produced by Creative Mut, Proto's exclusive partner in Korea. It is the same technology as that used for KPOP's G-Dragon Media Exhibition held in The Hyundai Seoul last month, and at Marie Claire Korea's anniversary celebrations last year.

Proto units have built in cameras, microphones, speakers and touch screens and include AI capabilities. For future projects, special guests will be able to beam into the stores and see and hear and interact with shoppers in real-time. The avatars can also be activated to answer questions for shoppers about products, in any language, using Proto's AI Persona tools.

"We have introduced 3D holographic displays for the first time in the industry to provide a special experience to customers," a Matin Kim official says. "As a representative K-fashion player, we will continue to lead innovation to deliver interesting and fresh shopping joy to customers."

Elsewhere in fashion, Proto has been used by H&M, Christian Cowan, Tombogo, Burberry, IWC watches, Nike, Adidas, and Iris Apfel. Proto is based in Los Angeles with branches in New York, Miami, London, Paris, Milan, Cape Town, Dubai, Mumbai, Jakarta, Saigon, Hong Kong, Tokyo and Seoul. In retail, the company has worked with the likes of Walmart, Target, and Best Buy.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 18th July: Award entry deadline 

Tuesday, 22nd July: 2025 finalists revealed

Wednesday, 23rd July - Friday, 8th August: Judging days

Wednesday, 3rd September: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.