xTool Retail Studio presents in-store customisation solutions at Shoptalk Europe 2025 in Barcelona

At Shoptalk Europe 2025 (2nd–4th June, Fira Gran Via, Barcelona), xTool will unveil its all-in-one in-store customisation solution, empowering retailers to drive customer engagement and increase revenue through real-time, on-demand personalisation.

Visitors will experience live demonstrations of the xTool F1 Ultra and its laser engraving system, offering a plug-and-play solution that requires minimal training.

Transforming Retail: The Power of Customisation

xTool Retail Studio combines laser engraving and apparel printing in a versatile, turnkey solution designed for modern retailers. The system includes:

• Laser Personalisation: Customers can personalise jewelry, keychains, electronics, sports gear, and more with the xTool Retail Marker (Class 1 certified). A self-service kiosk and easy-to-use interface allow customers to engrave names, messages, or custom designs.

• Apparel Customisation: In-store printing with G7-standard colour allows customers to design and personalize a range of products, from t-shirts and hats to denim jackets, all completed in minutes.

These solutions go beyond selling products - they create memorable experiences that drive foot traffic and boost sales.

xTool will unveil its all-in-one in-store customisation solution at Shoptalk Europe 2025 in June, empowering retailers to drive customer engagement and increase revenue through real-time, on-demand personalisation.

Real Impact in Retail

“Retail is no longer just about products; it's about creating moments,” says Jasen Wang, CEO at xTool. “Brands like Stanley, Timpson, and Lacoste have used xTool to transform stores into hubs of experience. Stanley’s global pop-ups, for example, saw a 40% increase in foot traffic after launching live engraving with xTool.”

Key Benefits for Retailers:

• Drive Organic Engagement

• Unlock Consumer Insights

• Increase Revenue Per Order

• Reduce Return Rates

• Differentiate from E-Commerce

Trusted by Leading Global Brands

xTool is already helping brands enhance in-store experiences, including:

• Prada Beauty: Luxury engraving at flagship stores.

• Decathlon: On-site gear personalisation at local events.

• Clarks Originals: Customisation of removable leather patches for the iconic Wallabee shoe.

• Other major brands include L'Occitane, Ralph Lauren, Lacoste, and Woodcraft.

Flexible, Tailored Solutions for Every Retailer

The xTool Retail Studio includes laser engravers, apparel printers, self-service kiosks, and real-time design previews. Customisation options extend from UI design and templates to colour schemes and logos, ensuring seamless integration with your brand’s identity.

Global Reach, Localised Support

With teams across the US., Europe, Japan, Thailand, and China, xTool provides installation, onboarding, and extended warranties. The system is supported by fast repairs, guaranteed response times, and localisation of software and materials for global consistency.

Why Choose xTool Retail Studio?

• Smart: 70+ AI powered templates, real-time design previews.

• Simple: Easy-to-use kiosks with intuitive software.

• Safe: Class 1 laser, air filtration, secure data handling.

• Supported: Global network with enterprise-level service.

About xTool

With over 500,000 global users and a presence in 60+ countries, xTool leads the customisation revolution with cutting-edge technology and intuitive solutions - empowering both global brands and local retailers to thrive in a hyper-personalised world.