Demand for Oasis related products rockets across Faire online wholesale marketplace as tour begins
Faire, an online wholesale marketplace connecting indie brands with indie retailers, reports that demand for Oasis related products has sky-rocketed across the platform as the Manchester band’s much hyped reunion tour kicks off today.
Whether it’s ‘Liam-in-a-tin’ figurines, or Oasis wall prints, UK purchases of Oasis themed products are up 150% year-on-year, with global sales surging 230% and revenue now into the multi-million-pound range.
It’s not just the band’s own merchandise driving momentum - product categories synonymous with Oasis’s iconic look have also seen a boom. Bucket hats, for example, have experienced a 275% spike in UK sales, while global demand is up 75%. Parkas and other Gallagher inspired fashion staples are also seeing a noticeable uplift.
Compared to the same period in 2023–2024, search volumes for products on Faire have increased fivefold. Retailers rushed to capitalise on the reunion hype in August, and interest has remained strong: search volumes have consistently stayed 40% above previous years.
And when it comes to sibling rivalry, the data is clear: Britain is firmly #TeamLiam. Searches and purchases related to Liam Gallagher are outpacing those linked to Noel.
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Charlotte Broadbent, UK General Manager at Faire, says: “Oasis Mania is here and the nation’s independents are really capitalising on the rising demand. Retailers are gearing up for a busy summer as fans old and new look to get their hands on their own unique mementos – and we expect the trend to carry right through into 2026 as Oasis continues to capture the imagination of a new generation.”
One retailer stocking up on Oasis products through Faire is The Manchester Shop, based in Manchester’s bustling Northern Quarter.
Owner Miki Christii says: “There’s been a real buzz around the city since the tour was announced. Whilst the football might not unite us, the Oasis reunion certainly has. Liverpool has the Beatles, and we’ve got Oasis, they’re synonymous with Manchester - and not just for people who live here, but for the tourists visiting from around the world.”
“We’ve seen sales rocket! We’re up 147% on Oasis products since the tour was announced compared to the year before. Every Saturday we get hundreds of visitors, some are Mancs, but lots are tourists who come in to get their hands on stuff related to the band. We have our cool Liam-a-likes (guys with Liam Gallagher hair cuts, parka jackets and a lot of swagger) and then we’ve got fans who come in for a sing-along, you should hear the place on a Saturday afternoon when an Oasis song comes on.”
She has seen some real trends in relation to her shoppers.
She comments: “You’ve got the ones that were there for the first time around - they’ve now got kids and a mortgage and they’re buying up prints, gift cards and things to deck out the house. Then you’ve got the new generation, they’re all about their identity - they’re buying band t-shirts, beanie hats and pins for their bags, they’re usually female and Liam fans with attitude. Our older guys, they’re the proper music heads buying Noel’s stuff.”
As well as ordering more products through Faire to meet demand, she has been getting creative with ways to capitalise on the trend.
“Heaton Park is going to be like Woodstock in the 60s, there’s so much positivity around this tour and we’re doing loads for it. We’ve got our own wonder wall in-store, we’re going to have a market-stall and we’re going to do a competition looking for Liam-a-likes.”
Faire’s brands have also been enjoying success. Megan Patey, owner of Blue Iris Designs, sells prints and uses Faire as her main business-to-business sales channel. Demand from independent retailers for Megan’s Oasis products has been steadily rising over the past year - one of her bestsellers is her bathroom print ‘Roll with it’ which has been raking in the orders.
She comments: “I thought it would be a Manchester thing, but I’ve got customers ordering from the Netherlands and Portugal now. My sales across Faire have grown by 1,300% in the last year and my Oasis prints are one of the key drivers.”
“Faire means I can sell wholesale to businesses without having to spend loads of money going to trade shows. It’s opened me up to retailers around the world. When Taylor Swift was on tour, I had a rise in demand for Swifty prints, so when the Oasis reunion was announced, I knew exactly how to capitalise on it. Now I’ve got prints inspired by all their favourite records and a few more to come.”
Faire expects sales to continue to rise over the next two months as Oasis Mania takes hold of the nation. It will also continue way beyond the summer and into 2026 as the band reaches new audiences.
Broadbent comments: “It’s the reunion we’ve all been waiting for. The tour has already been a huge stimulus for the UK economy and they’re yet to even set foot on a stage. It’s incredible to see so many British owned brands and retailers embracing Oasis mania - and it’s ‘definitely maybe’ a trend that has the potential to run and run.”
Susan McKenna is the owner of Fat Hen And Flo - a brand selling products through Faire. One such product is for the Oasis fan who has almost everything, apart from a miniature version of Liam or Noel. That’s where she comes in, creating tin sized figures of pop culture icons - Tinned Idols.
Whilst Patrick Grant and Paul Mescal may be her top sellers, over the last year demand for the Gallagher brothers has gone through the roof, with one brother in particular stealing the limelight.
“My products are really for those superfans who have everything else.” she says. “They get bought by or gifted to the people who’re totally obsessed. British music icons have always done well for us, people like Jarvis Cocker, Bowie and Elton, but in recent months we’ve really seen more people shopping for Oasis.”
“There’s a real difference in our audiences though. Our Noel products tend to be bought for guys, they get put on shelves in man caves and we hear little more. Liam on the other hand has his besotted superfans who are usually women. I get messages from them telling me how much they love their Liam-in-a-tin, how they take him everywhere with them in their bag! It’s great fun, they’re definitely not trying to be cool or hide their love for him.”
2025 RTIH INNOVATION AWARDS
Online retail will be a key focus area at the 2025 RTIH Innovation Awards.
The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.
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