European value retailer Pepco targets technology and digital talent with new Portugal hub

Pepco, a value retailer in Europe which was established in 2015 and currently operates nearly 3,500 stores in 19 countries, has officially launched its new Tech Hub in Porto, Portugal.

It says that the facility was created to attract world class digital and technology talent - and to build entirely new capabilities for Pepco from the ground up.

In a LInkedIn post, it comments: “This is a bold investment in the future - designed to modernise how we work, unlock fresh thinking, and create smarter ways to connect with our customers. At the heart of it? Building direct, digital relationships with millions of customers - making every interaction more personal, intelligent, and valuable.”

“We’re not here to copy what’s been done before. We’re building something new - with small, empowered teams, clear missions, and the freedom to move fast and make decisions,” says Pablo De Ayala, Group Chief Information Officer

“This hub is about creating the kind of environment where great people can do their best work - and where technology helps us truly transform the customer experience. At the same time, we recognise the vital importance of our IT operations in Poland and other European countries.”

“The teams who keep our systems running securely and reliably each day remain part of our ongoing and future success. Together, as one team with different expertise we bring our Pepco Group IT ambitions to life.”

2025 RTIH INNOVATION AWARDS

Digital retail will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.