Alyx to use blockchain tech for supply chain tracking

Luxury fashion brand, Alyx, is set to use German blockchain foundation Iota’s DLT solution in the supply chain.

According to a report by The Block, Iota’s system will be implemented in partnership with Avery Dennison. Alyx  customers will be able to track the journey of purchased items, from creation to the point of sale, with an app which reads QR codes. Blockchain tech will record the garment's origins, production date, and raw materials, allowing users to authenticate the product and check its sustainability credentials.

“Brands and consumers can know that the information they are being shown about the garment’s creation process is 100% accurate and can be trusted implicitly. This is a watershed moment for improving brand transparency and trust," says Debbie Shakespeare, Senior Director of Sustainability and Compliance at Avery Dennison. 

Matthew Williams, Creative Director at Alyx, told GQ: “We’re doing a blockchain prototype that shows the raw material to the finished garment. Our brand is about evolution not revolution, so we work on making the things we do better.”

Sign up for our free retail technology newsletter here.