Alo Yoga teams with RTIH Innovation Awards winner Obsess on virtual reality shopping experience

Alo Yoga, an activewear and lifestyle brand, has launched an immersive digital shopping experience complete with virtual reality integration, digital styling capabilities, streaming beauty and wellness tutorials, workout classes, and checkout.

It has partnered on this with 2022 RTIH Innovation Awards winner, Obsess, with users able to experience it via desktop, mobile, or the Meta Quest 2 VR headset.

“We are excited to partner with Obsess to launch the first Alo Yoga virtual store that our community can experience through the Meta Quest 2 VR headset,” says Angelic Vendette, VP & Global Head of Marketing at Alo.

“The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”

The store will enable visitors to browse, learn about, and shop Alo’s collections, interact with a variety of content, and build custom outfits to visualise how different combinations of tops and bottoms will look.

It will also feature selected workout videos from the Alo Moves fitness platform that are typically accessible only to paid subscribers.

“Interactive shopping experiences incorporating VR are the future of e-commerce,” says Danny Harris, Co-Founder and Co-CEO, Alo Yoga.

“They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world.”

“Alo Yoga has a well earned reputation as an innovative, mission-driven lifestyle brand and category leader,” says Neha Singh, Founder, and CEO at Obsess.

“We are proud to partner with Alo to offer its customers a next-generation shopping experience that lets them engage with the brand and its products in exciting new ways.”

“We’re excited to see the impact of this experience,” says Anand Dass, Director, Metaverse Content Applications at Meta.

“Obsess is transporting the digital storefront into virtual reality, and we are looking forward to learning how this could change the way consumers shop.”