Skincare brand LANEIGE partners with Obsess to launch first immersive virtual store
LANEIGE has launched its first immersive virtual store, powered by experiential e-commerce platform Obsess.
This features animation, 360-degree video functionality, gamification and seamless checkout.
The layout consists of five rooms that are each custom designed around specific LANEIGE products and video content.
“We’re so excited to bring LANEIGE to our online customers in an immersive and unique way with the help of Obsess,” says Julien Bouzitat, CMO at AmorePacific US, LANEIGE’s corporate parent company.
“The virtual store is a powerful customer engagement tool that will allow shoppers to dive into LANEIGE’s unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs, including our bestselling Water Sleeping Mask and Lip Sleeping Mask.”
The store will enable visitors to explore interactive rooms featuring LANEIGE’s skincare collections, ranging from an Underwater World for its Water Bank Blue Hyaluronic Collection to a floating cloud Dreamland for the Sleeping Mask Category and a Carousel Candyland for its number one lip treatments.
In the LANEIGE Lab, they can get to know the ingredients behind the brand’s innovative and highly effective skincare.
Throughout the store, visitors will also be able to experience custom content with actress and LANEIGE spokesperson Sydney Sweeney, including in the “On Set with Sydney” room, which features exclusive behind the scenes video from Sweeney’s photo shoots with the brand.
In addition, visitors will be able to participate in a skincare quiz for custom product recommendations and a scavenger hunt to win two free products with purchase.
“Virtual stores are scaling rapidly in both brand and consumer adoption, and data from the 85 million+ user interactions that have happened on the Obsess platform proves that these interactive stores increase customer engagement and purchase behaviour,” says Neha Singh, Founder and CEO at Obsess.
"We are thrilled to partner with LANEIGE on this immersive e-commerce store, which brings 3D shopping to a new generation of consumers who have grown up with gaming."
2022 RTIH INNOVATION AWARDS
Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.
Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
The 2023 RTIH Innovation Awards are now open for entries. For further information, click here.
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