Jigsaw selects Voyado retail technology for personalisation, loyalty and sustainability push
Jigsaw has announced Voyado as its new solution for customer loyalty and marketing automation.
The tie up is Sweden-based Voyado’s first UK customer win.
"We've made great progress with increasingly personalised marketing that reflects the unique relationship we have with our customers. We're excited to bring Voyado's impressive technology onboard to take us to the next level by creating truly exceptional experiences online and in-store," says Nicole Mason, Marketing Director at Jigsaw.
"This is an important win for us in a challenging business landscape. Jigsaw is a unique and well loved British brand with a strong identity and clear sense of who its customers are.”
“We are thrilled to be part of Jigsaw’s journey to deliver exceptional customer experiences across channels, in-store and online," says Karl Stone, Head at Voyado UK.
“By harnessing the power of personalisation and loyalty, the partnership will exemplify the potential for success. We're all excited to develop this partnership over the coming years.”
Mercaux
Last year, Mercaux announced the launch of a partnership with Jigsaw.
Phase one will, according to a press release, “provide a more seamless and inspirational in-store experience for customers by introducing Mercaux’s Store Associate operated, Assisted Selling and Digital Styling solutions.”
The deployment of these solutions will give Jigsaw store representatives real-time access to product discovery and availability across the endless aisle, alongside selling content, such as styling suggestions and recommendations.
The in-store experience will be further enhanced in phase two by the introduction of a trial of Mercaux’s latest solution to the market, Next Generation Composable Checkout, enabling customers to checkout using any payment method wherever and however they wish, be this in-store, online or remotely.
Jigsaw CEO, Beth Butterwick, commented: “The next 12 months are critical for Jigsaw in our ambitions to become a next generation retailer with aspirations to connect our online and offline worlds.”
“I have experienced first-hand the impact that deploying next generation solutions can have on the customer experience in-store, so it was an easy decision to work with Mercaux once again.”
Olga Kotsur, CEO at Mercaux, added: “It's fantastic to be working alongside Beth and her team as we look to support Jigsaw in their digital transformation aspirations.”
“Jigsaw’s vision to digitise their stores is future-proofing them for how customers will expect to interact with the store, across the entire journey: from product discovery through to checkout.”
“We’re delighted to be chosen as one of their major next-gen in-store partners and look forward to delivering upon the transformation roadmap in the weeks and months to come.”
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