New AI images and research released by SAP Emarsys offer up glimpse of future of UK retail

SAP Emarsys has released a series of pictures providing a glimpse into the future of UK retail. Produced via the generative AI platform Midjourney, these bring to life the results of a new study, exploring how UK shoppers will browse and buy with AI in future.

A survey of over 2,000 Brits found that:

• 21% would be open to letting AI define their fashion choices, deciding what looks best and purchasing clothing items on their behalf

• 22% want to use AI to shop for groceries, suggesting items that are running low in the kitchen

• 16% would go as far as to allow AI to select their meals for them, deciding not just what to buy and eat, but when to eat it.

• 18% would allow AI to guide their reading choices, making automated selections of new books to read

• 25% would be willing to let AI automatically select the best beauty products for them

• 26% would trust AI to curate and manage their morning skincare routines

Megan Hostetler, Global Director of Product Marketing at SAP Emarsys, says: "The findings from this research are a testament to the growing comfort and trust that consumers are placing in AI to make better, smarter, and faster decisions.”

“Our platform has long integrated AI capabilities to help marketers automate, anticipate, and personalise the shopping experience. Now, as consumers become more trusting of AI, the need for marketers and retail brands to incorporate these technologies - both online and off - has never been clearer.”

“The significance of this shift cannot be overstated. AI technologies are enabling marketing professionals to not just respond to consumer behaviour, but to predict it in advance. The benefits of such proactive strategies are twofold: they not only enhance the customer experience but also drive revenue and business growth — essential during tricky economic times.”