Currys teams with British media personality and retired strongman Eddie Hall to plug retailer’s repairs service

Currys has launched a new campaign to raise awareness of its standalone repairs business.

It teamed on this with influencer and former World’s Strongest Man champion, Eddie Hall, who comedically dramatises his tech troubles in a four part content series that sees him strike up an unlikely friendship with one of Currys’ repair experts, Gary.

Across the series, we watch Hall explore the breadth of benefits offered by the aforementioned service, including the fact the repairs are fully accredited by most major tech brands, including Microsoft, and can also be carried out as home callouts, landing the point that you don’t even have to have bought the tech from Currys in the first place to have it repaired - an insight that previously lagged behind overall awareness of its repair capabilities.

To supplement the video content, new research commissioned by Currys found that UK consumers are collectively spending £9 billion each year to replace their busted tech.

What’s more, the data pointed to 42% of UK consumers automatically assuming their damaged tech was unrepairable. Combined with the fact that anyone can get their tech repaired at Currys for, on average, £64, the retailer is calling on the nation to ‘Repair, not Replace’ these damaged devices.

Lindsay Haselhurst, Chief Operating Officer at Currys, comments: “Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again. That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use.”

“Many may be unaware, but e-waste is currently the world’s fastest growing waste stream. We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too” 

Hall comments: “It’s shocking how easily tech can get wrecked, even by the simplest of accidents. I’ve crushed many a phone and screen from simply sitting down - when you weigh 160 kilos and sit on your phone, there’s no getting away from a serious crack.”

“Luckily, Currys’ Repair service is a lifesaver, helping you save cash and the environment by fixing what’s broken instead of tossing it out and buying new.” 

2024 RTIH INNOVATION AWARDS

Green retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.