Pricer onboard with Eurostars funded SELECT project to advance development of sustainable electronics

In-store automation and communication solutions provider, Pricer, has announced its participation in the SELECT (Sustainable Electronics for Energy Harvesting Applications) project, which has received funding through the Eurostars programme, pitched at SMEs collaborating on Research & Development (R&D) projects.

The SELECT initiative brings together innovators from across Europe to develop a scalable platform for energy harvesting technologies, aimed at reducing the environmental impact of electronic devices.

Pricer is focused on the development of batteryless electronic shelf labels (ESLs) for use in retailers’ stores. By leveraging energy harvesting technologies, these are designed to operate without traditional batteries, and instead draw power from indoor ambient light. 

“We are excited to be part of the SELECT project and to work alongside some of Europe’s top innovators in this field,” says Chris Chalkitis, Chief Digital Officer at Pricer.

“This project represents a significant step forward in our efforts to develop sustainable, energy-efficient solutions for our customers. We believe that the advancements made through this collaboration will have a lasting positive impact on both the environment and the retail industry.” 

The SELECT project will focus on integrating various technologies, including ultra-low-power microcontrollers (ONiO), photovoltaics (Epishine), eco-friendly supercapacitors (Ligna Energy) and fully recyclable and biodegradable PCB laminates (Jiva Materials).

The goal is to create a versatile platform that can be applied to a wide range of IoT and small electronics applications, starting with Pricer’s ESLs and remote controls from 4MOD Technology.

2024 RTIH INNOVATION AWARDS

Green retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.