Fellowes connects with 3D Cloud as workplace solutions firm leapfrogs into world of 3D product visualisation

Fellowes, which operates in the contract interiors space, is partnering with 3D Cloud, a specialist in 3D product visualisation and 3D digital asset management.

Through this collaboration, Fellowes aims to provide its dealers and independent sales representatives with 3D product configurators and immersive lifestyle imagery to drive more sales in the contract office furniture market.

"We needed a solution that would allow us to work faster and smarter," says Todd Holderness, GM, Contract Interiors at Fellowes. "With 3D Cloud, we're able to streamline the visualisation of complex modular products like never before."

"Configuring and selling modular walls is a significant challenge in our industry, but 3D Cloud makes it easier to manage that complexity," Holderness adds. “Their platform allows us to present our highly variable wall systems and office solutions in a way that's both engaging and efficient for our dealers and independent sales reps."

Fellowes will initially focus on visualising best sellers from its catalogue, starting with key and highly configurable product lines like Modular Walls and Markerboards. The new system, driven by 3D Cloud's product configuration technology, will allow Fellowes to offer real-time, interactive views of its customisable walls, visual communication walls, and mobile solutions.

"Fellowes has been deliberate in selecting the right partner, and we're thrilled to help them leapfrog into the world of 3D product visualisation," says Beck Besecker, CEO and Co-Founder at 3D Cloud.

"We've built our reputation by solving the toughest problems in office furniture visualisation, and Fellowes can now offer their dealers the best tools to succeed.”

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.