TAG Heuer announces sixth UK flagship store as Bluewater Shopping Centre boutique opens its doors

Swiss luxury watchmaker TAG Heuer has announced the opening of its new boutique at Bluewater Shopping Centre.

As the sixth flagship store in the UK, at 120 square metres it is also the brand’s second largest in the UK, behind the London location on Oxford Street.

The Bluewater boutique, located on the upper floor of the South Eastern retail destination, invites visitors to immerse themselves in TAG Heuer’s heritage and vision. It was conceptually developed by TAG Heuer’s in-house design and architectural team in Switzerland, with the design blending natural wood and steel.

Signature colour accents of deep blue and racing red pay homage to its motorsport history and timepieces, including the Monaco collection.

A modern linear theme runs throughout the space, which features tall contemporary bookcases presenting memorabilia from the brand and a private lounge space separated from the main floor by a partition where team members can guide guests through the collections.

Customers will find an extensive selection of TAG Heuer's latest collections in-store, including the Aquaracer, Carrera and Formula 1. Interactive displays also invite visitors to explore the TAG Heuer Connected Calibre E4, the latest generation of Connected models.

“With the opening of this new free standing boutique in Bluewater Shopping Centre, an exciting first for the brand, our team look forward to offering the full TAG Heuer experience in this much loved South Eastern shopping destination,” says Rob Diver, Managing Director at TAG Heuer UK and Ireland.

James Waugh, Centre Director at Bluewater, says: “At Bluewater, we are dedicated to curating a collection of high street and luxury brands that appeal to all tastes, so we are delighted to be welcoming a TAG Heuer boutique to our lineup. The new store will showcase a fantastic array of timepieces and is set to make the perfect addition for those looking to buy special gifts as the festive season approaches.”

2024 RTIH INNOVATION AWARDS

Physical retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.