Yuno brings in former Uber and JP Morgan Director to lead APAC partnerships and drive regional growth

Payment orchestration platform, Yuno, has announced the appointment of SheueChee Beh as its new Head of Partnerships for APAC.

Beh has over two decades of payments experience and a track record working within Asia's tech and financial services sector, including at JP Morgan, NTT Data, and CIMB, an ASEAN universal bank.

Before joining Yuno, she was Director of Payments for APAC at Uber, where she helped to improve payment systems for customers, drivers, and merchants, as well as expanded the company’s financial services offering across the region.

While there, she also served as an advisory board member for the Merchant Advisory Group (MAG) APAC. She is actively involved in community-based initiatives across the APAC region and is also a recipient of Money2020's RiseUp leadership programme.

Yuno, which launched in key Asian markets, including Hong Kong, Singapore, and Thailand earlier this year, helps local and global merchants navigate the complexities of this fragmented payments landscape and optimise their transactions across the region.

Its platform streamlines access to over 300 different global payment methods, alongside features like one-click checkout and anti-fraud tools through a single interface.

Juan Pablo Ortega, Co-founder and CEO at Yuno, comments: "We are thrilled to welcome SheueChee to the Yuno team at such an exciting time in our expansion across Asia-Pacific. Her extensive experience and deep knowledge of the region’s dynamic payments landscape make her the perfect fit to expand our partnerships and drive growth in this key market.”

“With SheueChee at the helm, we are confident that Yuno will continue to deliver innovative solutions that empower businesses to solve their cross-border payments complexities, scale seamlessly, and thrive in this fast-evolving payments ecosystem."

Beh says: "I am excited to join Yuno and contribute to its mission of transforming the payments landscape in APAC. This region is a hotbed of innovation, and by forging strong partnerships with local players, we will be able to offer truly tailored solutions that meet the unique needs of businesses here.”

“Together with Yuno, I look forward to driving forward thinking strategies that not only enhance payment experiences but also empower merchants to seize new opportunities in this rapidly evolving digital economy."

Yuno earlier this year raised a $25 million Series A round from investors including Andreessen Horowitz, Tiger Global, DST Global Partners, Kaszek Ventures, and Monashees, to fuel its expansion plans across Asia, Europe, the Middle East, and Africa.

2024 RTIH INNOVATION AWARDS

Payments is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.