Domino’s partners with Amazon’s Twitch and Olive & June to bring Emergency Pizzas programme to life

Last year, Domino’s introduced Emergency Pizza: a programme that offers a free medium two topping pizza to customers to use whenever they need it most.

And the offering is back with Domino’s not only offering free pizza to customers once again, but also bringing it to life through two brand integrations in the gaming and glam industries.

To receive an Emergency Pizza, customers need to place a delivery order online or a digital carryout order of $7.99 or more. Once the order is confirmed, they will automatically receive a Domino’s Emergency Pizza under “My Deals & Rewards” within their Rewards account.

Domino’s is making its debut in gaming by teaming up with Amazon and Twitch to integrate Emergency Pizza into their new Fortnite game, called The Glitch. Its dedicated brand experience within The Glitch launches on 14th October.

Within it, players can:

·       Experience a Domino’s branded “Red vs. Blue” player map where teams can compete against each other for “Domin-ation” by capturing and maintaining control of a Domino’s storefront.

·       Have access to a secret weapon: in case of an emergency, players can “break the glass” to collect emergency pizza and fully restore their health.

The retailer has also announced a tie up with nail brand Olive & June. People can purchase the following items exclusively at the letter’s website, starting on 17th October:

Domino’s and Olive & June Emergency Pizza Mani Kit

This limited edition kit comes with two exclusive Domino’s nail polish colours - carryout (red) and delivery (blue) - as well as quick dry top coat for the perfect nails. It also features pizza topping nail stickers for a tasty finishing touch. 

Domino’s and Olive & June instant mani press-on nails 

Give yourself an instant manicure by choosing from three press-on nail designs: “I Heart Pizza French,” “Secret Sauce Velvet” or “Extra Cheese Please.” “Extra Cheese Please” comes with an assortment of pizza topping nail stickers. 

2024 RTIH INNOVATION AWARDS

Gamification is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.