Furniture brand Dorel Home taps 3D Cloud technology for product visualisation and lifestyle imagery push

Dorel Home, a division of Dorel Industries, a home products firm, has partnered with 3D Cloud, a specialist in 3D product visualisation for furniture.

The 3D Cloud Room Planner will allow Dorel’s teams to create a wide range of lifestyle renders with significantly greater speed and flexibility versus CGI, reducing costs and accelerating time to market.

"The 3D Cloud Room Planner brings scale and simplicity to our visual content production workflow," says John White, CIO at Dorel Industries. "It will help us better support our retailers and partners by providing more efficient and tailored imagery faster than ever before."

The tool will be utilised internally to produce lifestyle imagery that aligns with the specific requirements of Dorel's stakeholders. Although it will not be available for public access, it will play a crucial role in meeting the needs of dealers and partners, ensuring that Dorel's visual content remains relevant and adaptable.

While Dorel has a vast catalogue of products that it plans to add to its 3D Cloud Room Planner, the initial roll-out of the new 3D Cloud workflow will focus on indoor furniture.

The partnership is expected to provide Dorel with the necessary tools to scale its 3D visualisation efforts, with potential benefits in content syndication and strengthened relationships with major retailers. Dorel plans to roll-out the tools internally in the first half of 2025.

Dorel Home plans to continue to scale its 3D programme with other 3D Cloud visualisation tools such as AR and product renders. Brands that will benefit from these advancements include Ameriwood Home, DHP Furniture, Signature Sleep, Systembuild Evolution, CosmoLiving by Cosmopolitan, Novogratz, and Mr. Kate.

Dorel products can be found at major retailers in the United States and Canada. Retailers partnering with 3D Cloud will be able to subscribe to Dorel content for their own product imagery and 3D applications.

"3D Cloud has proven themselves as a leader in 3D solutions for the home furnishings industry, from their top-tier 3D Commerce Summit - the industry's leading educational programme for retailers – to their unmatched expertise in 3D digital asset management and rendering," says White.

"Dorel is a leading manufacturer of home furnishings in North America. Their team has done their due diligence and are laser focused on results. We're excited to partner with them on this important initiative," says Beck Besecker, CEO and Co-Founder at 3D Cloud.

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.