QR codes and hashtags key as Tesco grocery delivery vans receive a Coca-Cola festive makeover
Tesco Media and Insight Platform has launched an exclusive campaign with Coca-Cola, with the aim of spreading festive cheer and pushing the hashtag #ActsOfKindness.
As a Tesco Media first, a number of Tesco vans will receive a Coca-Cola Christmas makeover this Christmas season.
Each van wrap invites interaction with a QR code for a chance to win a festive hamper. When people spot a van, they can join in with the hashtag #ISAWSANTA.
In a LinkedIn post, Tesco Media and Insight Platform said: “This campaign is a fantastic team effort between Coca-Cola Europacific Partners, Tesco, and Tesco Media. Huge thanks to everyone who made it happen. Here’s to a season of joy, kindness, and holiday magic!”
2024 RTIH INNOVATION AWARDS
Grocery delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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