Canadian grocery and pharma retailer Loblaw connects with LiveRamp for retail media push

Loblaw Advance is laying claiming to being the only retail media network in Canada integrated with LiveRamp, with the aim of unlocking new value for advertisers, agencies, and CPGs with first party data.

In a LinkedIn post, Lauren Steinberg, EVP, Chief Digital Officer at Loblaw Companies, said: “If you’re in the space, you already know this is a game-changer: Secure collaboration: Connect and activate 1P data without privacy worries. Deterministic measurement: Link exposure to real outcomes, not models; ROI clarity: Tie campaigns straight to sales and conversions; Walled garden transparency: Cut through the black box w/secure sharing; Future-proof Identity: RampID makes campaigns interoperable and cookieless-ready.

She added: “Truth be told, we launched a little while back but have been shipping so much, we forgot to hype it. But consider this the catch-up: Advance continues to lead the pack, giving advertisers a way to measure with confidence, collaborate securely, and gain transparency across platforms.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.