Including Yocuda and Sinch: 2025 RTIH Innovation Awards omnichannel finalists announced

We’re pleased to announce the shortlist for the 2025 RTIH Innovation Awards Omnichannel Retail Initiative of the Year category.

We received a record number of entries this year and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.

Congratulations to all those who made it through the initial submission process!

It’s now over to our judging panel who will decide the winners to be announced at the 2025 RTIH Innovation Awards ceremony, taking place  at The HAC in Central London.

The event will be held on Thursday, 16th October and consist of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

Book your place at the 2025 RTIH Innovation Awards ceremony on Thursday, 16th October here.

Our 2025 runners and riders as follows:

Blueiot

Blueiot’s BLE AoA RTLS, with 0.1m precision, has transformed retail at a leading Eastern China hypermarket. The initiative delivers smart navigation, cutting product search time by 70% and boosting cross-sales by 25% via targeted promotions.

Real-time cart tracking speeds retrieval by 40%, while inventory robots achieve 99.8% audit accuracy. Data driven heatmaps and analytics optimise store layouts, increasing sales by 18% and reducing stale inventory by 35%. Seamlessly integrated, privacy focused, and scalable, Blueiot’s solution redefines retail efficiency and customer experience.

Instaleap

Instaleap is a global eGrocery orchestration platform that empowers retailers to unify omnichannel and marketplace operations through a single platform.

Operating across 30+ countries, Instaleap integrates D2C and marketplace channels, including Uber Eats, Glovo, Deliveroo and Just Eat, with in-store fulfillment. The solution optimises order intake, picking, routing, delivery slots and substitutions.

Clients like Continente and Sonae’s Q‑commerce division have recorded 11× online sales growth, +105 % YoY channel sales, –75 % substitutions, +30 % OTIF, and +30 % fewer cancellations.

Longchamp and Yocuda

Longchamp transformed paper receipts into a powerful post-purchase marketing channel using Yocuda’s personalised digital receipts across 135 stores in 23 countries.

Each mobile optimised receipt is branded, localised, and tailored with product recommendations, content, and store info. In 2024, 590,000 were sent with a 73% open rate and a 5.5% click-through rate. In total, the project has saved 1.4 tonnes of carbon by sending 2.3 million receipts.

Controlled via a central CMS, it has turned receipts into a scalable, high performing channel that enhances the customer journey and drives omnichannel behaviour.

Picard and Sinch

Picard is a French culinary institution with operations in 18 markets and over 1,000 stores in France. 

Last Christmas, Picard and Sinch created the ultimate customer experience, complementing its 360° communication plan incorporating email, print, and TV with rich SMS, RCS, and conversational chatbots. 

The mobile campaigns achieved an 80% read rate, 11% click to open rate, and outperformed competitors by nine points, delivering 2x ROI compared to other promotional pushes. 

The chatbot reached 76% of RCS-users visitors: 40% added an item to a cart, and 50% clicked on recommended products, showing high engagement and influence on purchasing decisions.

Retail247

Archean.OMS is Retail247’s new Order Management System (OMS). It intelligently decides the best place from which to fulfil every order, so customers get their purchases as quickly as possible, at a sensible cost. Using a live picture of stock and store workload, it assigns each order and reroutes instantly when conditions change.

Clear, mobile friendly screens guide store teams to pick and pack, and leaders view live dashboards with service and cost measures. Launched in 2025 and selected by five retailers as their OMS, Archean.OMS brings pace, control and confidence to fulfilment and turns complex operations into a reliable, customer-friendly service.

7thonline

7thonline is a leading provider of AI powered omnichannel commerce solutions - stay ahead in today’s complex retail landscape and seamlessly meet demand across key channels with an integrated, end-to-end planning platform.

Unify retail planning and rethink demand. Make integrated inventory decisions based on insight into emerging trends and visibility across stores, ecommerce websites, wholesale accounts, marketplaces and more. 

Powered by AI/ML, its end-to-end demand planning and inventory management solutions are empowering retail brands to make dynamic inventory decisions across key selling channels. Through granular, real-time insights - down to style, colour, size - brands and retailers are able to plan frictionlessly for their omnichannel needs.

Shopopop

Shopopop is a collaborative crowdshipping platform that helps retailers scale last mile delivery without investing in distribution centre and building their own fleet.

It connects independent drivers/commuters with local grocers so online orders can be delivered quickly, flexibly and at a lower cost. What started ten years ago as a way to provide delivery to customers in rural and suburban areas has grown to become the largest local delivery service provider in Europe.

At the time, Shopopop offered grocery pickup in 6,000 stores and reached millions of households. The number of drivers on Shopopop tripled in the past year, and now hundred of thousands of drivers have made deliveries.

Sitoo

Sitoo is a cloud native PoS and Unified Commerce Platform transforming retail operations worldwide, trusted by 300+ retail chains worldwide.

By embedding Sitoo Payments, powered by Adyen, directly into the Sitoo Unified Commerce Platform retailers can process transactions faster and simplify operations.

The launch of Sitoo Recognition in 2025 took this further by merging payment and loyalty into a single step, instantly rewarding customers at checkout and empowering associates with a tool that works as a full point of service in the palm of their hands. This innovation is redefining how retailers handle payments, personalisation, and customer loyalty in modern retail.