Asda tests out self-service returns solution as concept lands in Ashton-under-Lyne store in Greater Manchester

Asda is piloting a self-service returns system where shoppers can deposit unwanted or faulty products and be automatically refunded.

A trial is underway at the retailer’s Ashton-under-Lyne store in Greater Manchester. Asda is also testing out a service allowing shoppers to buy tobacco and vape products without having to queue at the traditional kiosk.

In a LinkedIn post, Alexander Lacy, Senior Manager - Retail Front End Service and Back Office at Asda, said: “Self-service returns is live. Massive well done to all the people involved in landing our brand new self- service returns concept in our Ashton store in Greater Manchester.”

She added: “The service allows customers to return items they have purchased in-store using their receipt and then get a refund via their original payment method. If the return is a simple change of mind it can be done in around 30 seconds. If the customer requires help or the return is more complicated then our colleagues are on hand to help.”

“This is designed to help customers speed up their shopping trip by removing the pinch point of queueing at a traditional kiosk with customers wanting multiple missions.”

2024 RTIH INNOVATION AWARDS

In-store technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.