Sportano and JD Logistics technology tie up lays claim to boosting operational efficiency by 200%

Sportano, a Poland-based multi-brand sports retailer, and JD Logistics (aka JINGDONG Logistics), report a 200% increase in Sportano’s warehouse operational efficiency since their collaboration began in 2023.

Sportano has expanded its reach across Europe with its online platform, complemented by its inaugural bricks and mortal location in Warsaw, Poland, launched in 2022. This underscored its need for omnichannel logistics support across Europe.

The collaboration has addressed its logistical challenges, including managing a vast and varied inventory of over 100,000 product types, ranging from small items like fishhooks to larger items such as skis and tents.

The seasonal nature of sporting goods and the need for omnichannel fulfilment further complicated the logistics process.

JD Logistics introduced a suite of tech solutions, including the deployment of automated guided vehicles (AGV) equipped with flexible and interchangeable storage receptacles.

This approach, coupled with an independently developed intelligent warehousing control system (WCS), has enabled efficient management of Sportano’s inventory, accommodating seasonal fluctuations and streamlining both direct-to-consumer and business-to-business orders.

Mengyao Chen, Director of International Business Development at JD Logistics’ innovation lab JDL-X, says: “We are proud to partner with Sportano and apply our logistics expertise to tackle the unique challenges of the sports retail industry. This collaboration underscores our commitment to innovation and our ability to enhance operational efficiency for our clients.”

Tomasz Kupidura, Chief Logistics Officer at Sportano, says, “Working with JD Logistics has revolutionised our logistics operations, enabling us to meet our customers’ needs more effectively and efficiently. This partnership has been instrumental in our growth and success across the European market.”