US startup TalkShopLive announces launch of new Instagram Shoppable Simulcast feature

Video commerce and retail media enablement platform TalkShopLive has announced the launch of its new Shoppable Simulcast feature with Instagram.

The product officially debuted yesterday with a livestream featuring Grammy nominated artist, producer, songwriter, and actor Benny Blanco.

This featured Blanco preparing recipes from his new cookbook and entertaining guide, titled Open Wide, and also stream edin association with TalkShopLive media partner Billboard. Blanco also signed copies of his book.

The live event was embedded across multiple destinations, including Billboard.com and Billboard’s Instagram and Facebook page, Blanco’s Instagram and Facebook page, TalkShop.Live and across TalkShopLive’s content distribution network.

Any TalkShopLive stream can be simulcasted on a seller’s Instagram account while still keeping the shopping element intact. The Instagram integration comes after TalkShopLive launched its Shoppable Simulcast product and first destination with Meta on Facebook.

“We are thrilled to partner with Benny Blanco and Billboard to launch our Instagram Shoppable Simulcast. We are constantly innovating on how to create the best shoppable experiences that drive distribution and eliminate friction in the path to purchase,” says TalkShopLive CEO and Co-Founder Bryan Moore.

“By expanding our partnership with Meta to add the Instagram Shoppable Simulcast to our offering, TalkShopLive has created a scalable solution for any retailer, brand, or creator to go live across multiple domains, including Facebook and Instagram, while providing their customers with a seamless shopping experience.”

“Scalability, distribution, and friction free are the future of live shopping and we are excited to work with Blanco and our partners at Billboard magazine on this world premiere event.”

Shoppable Simulcast allows sellers to stream to multiple destinations at once, including Instagram and Facebook.

Once live (up to four pages simultaneously), the Instagram and Facebook followers of retailers, brands, publishers, and talent receive an alert, giving customers the ability to watch and shop directly within the social networks at the same time. 

Viewers who comment 'BUY' on the show will receive a DM or Facebook message with direct links to instantly purchase your products without ever needing to leave the platform/shopping experience.