Princess Polly deploys True Fit tech for AI size shopper recommendations across its collections

True Fit has partnered with Princess Polly to build AI powered size and fit recommendations into shopper journeys as the latter looks to increase conversions and drive down returns. 

Originally launched in Australia, Princess Polly now offers on-trend, affordable fashion to shoppers in the UK and US. 

With aspirations to drive sustainable business growth, it will leverage True Fit’s AI platform, which connects data from 82 million shoppers and 20,000+ brands to give people size recommendations based on their unique fit preferences.

Melanie Huang, UX E-commerce Manager at Princess Polly, comments: “We’re committed to meeting customers where they are – and that is evidenced in how we listen and respond to customer feedback, acting on the insights and data we have to continuously improve shoppers’ experiences.”

“By actively seeking solutions to the size-related pain points voiced by our customers, we can further enhance brand trust and loyalty in a customer centric way.”

“In working with True Fit, we’re excited to leverage their data to learn more about our shoppers’ fit preferences, allowing us to drive a virtuous circle of value for our customers.” 

Jessica Arredondo Murphy, Co-Founder and COO at True Fit, says: “Princess Polly has long been a champion of inclusivity and bringing on-trend style in a sustainable way to all body types and sizes.”

“Adding AI fit guidance across their sizing ranges is just another way it is making its collections accessible to all of its customers, helping them get the perfect fit for their unique and personal style every time.”