Spotlight on ZERO10 as WSJ announces participants for Future of Everything Festival Lab Preview Night
ZERO10, which specialises in AR and AI business solutions, has been selected by The Wall Street Journal to participate in this year's The Future of Everything Festival in New York City.
Part of The Lab, an immersive showcase of pioneering technologies and engaging product demos, ZERO10 will be showcasing its AR Mirror offering.
The Future of Everything will be hosting its first annual Lab Preview Night on Monday, 20th May at Spring Studios in New York City from 6:00 p.m. -9:00 p.m.
The Preview Night brings together leading thinkers, doers and change makers for a look ahead at the innovations and ideas that are transforming the way we live, work and play.
Guests will receive an exclusive first look at technological innovations and products the night before the three-day festival begins, including AR Mirror.
Other participants include:
HILOS: a startup offering footwear brands and independents a software and manufacturing platform to design and launch 3D printed footwear made locally, on-demand, without inventory or end-of-life waste.
Planetarians: a waste to food climate tech company, making nutritious and affordable meats, to showcase the potential of creating sustainable proteins from industrial and commercial waste/side streams.
Zipline: autonomous electric drones that are currently completing deliveries of medicine to groceries, every 70 seconds.
Coach
Coach teamed up with ZERO10 to support the roll-out of its Holiday 2023 campaign.
From 15th November to 1st January, customers were able to explore Coach’s Holiday collection digitally through ZERO10’s AR Storefront at five physical locations across North America: Boston, Atlanta, Austin, Miami and Toronto.
The aim was to inspire shoppers to unleash their personal style and explore the world of the Coach brand in a fun and immersive way that catered to Gen Z and Young Millennial audiences.
AR Storefront featured digital recreations of the following holiday styles from Coach: Sequin Penn in Dark Magenta and Black, Metallic Star Bag in Silver, Glovetanned Leather Tabby Shoulder Bag 26 in Black, Patent Signature Leather Tabby Shoulder Bag 20 in Chalk and Silver Mirrored Pearlized Signature Round Frames.
Items appeared on the user’s body with AR special effects, including a pearlescent ribbon, multicolour holiday lights, and animated snowman. These looks alternated on a timed sequence, allowing users and passersby to experience the entire scope of the digital collection.
The Holiday campaign marked the second collaboration between Coach and ZERO10 following a partnership in spring 2023 in support of the In My Tabby campaign.
In addition to the experience offered at Coach’s five physical locations, shoppers could access the digital Holiday collection worldwide for free try-on through ZERO10’s app, available via iOS.
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