Beef ‘O’ Brady’s boosts omnichannel credentials with PAR Technology MENU and Punchh solution
ParTech reports that American restaurant franchise, Beef ‘O’ Brady’s, has selected PAR MENU and PAR Punchh for its omnichannel ordering and loyalty platforms.
Beef ‘O’ Brady’s, known for its motto ‘Good Food. Good Sports.’, is looking to to elevate its digital presence with PAR MENU.
Beyond its mobile app and web interfaces for first-party ordering channels, this integrates with third-party delivery marketplaces like UberEats, DoorDash and Grubhub.
“MENU and Punchh complement each other, making them work better together and therefore benefiting Beef ‘O’ Brady’s operations, enabling them to deliver seamless guest experiences and drive revenue growth. This all in one solution allows brands to unify their data and experiences versus the disjointed experience we see so frequently today,” says Savneet Singh, CEO at PAR.
“We were excited to welcome the Beef ‘O’ Brady’s team back to Punchh and are even more thrilled to be supporting their first-party and third-party ordering channels with MENU. This marks a significant milestone, setting a new benchmark for omnichannel excellence and proving out our Better Together philosophy.”
At the heart of Beef 'O' Brady's return to PAR is MENU’s open API, which enables the integration with various PoS systems.
This move not only enhances operational efficiency but also streamlines the ordering process, allowing Beef ‘O’ Brady’s to prioritise its guests. MENU has been adopted across all of its 140 locations, facilitating over 35,000 orders since launch.
The company will further enhance its customer engagement and loyalty initiatives through the features of PAR Punchh. Leveraging Punchh’s segmentation, gamification capabilities, AI tools, and loyalty and engagement features, Beef‘O’ Brady’s wants to elevate both revenue driving strategies and emotional loyalty initiatives.
The incorporation of gamification elements, such as loyalty challenges, adds an interactive and rewarding dimension to the customer experience. Additionally, the platform offers data insights, enabling Beef ‘O’ Brady’s to make informed decisions and further optimise marketing and operational strategies.
Heather Boggs, Chief Marketing Officer at Beef ‘O’ Brady’s, says: "Implementing PAR MENU and Punchh has significantly streamlined our processes and improved our customer engagement.”
“Having a unified solution allows us to focus more on delivering exceptional experiences to our guests while efficiently managing our operations."
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