UK retailer Moss tests out Zyler virtual try-on technology for more convenient and realistic shopping experience

Anthropics Technology has announced a trial of its AI powered virtual try-on technology Zyler with Moss, a UK retailer of men’s formalwear.

By uploading a headshot and inputting their measurements, shoppers can see themselves on the screen in various outfits.

For retailers, this personalised approach not only increases browsing time but also results in higher engagement levels, Anthropics Technology claims.

Zyler creates a lifelike representation of the user, allowing them to see how different outfits appear on their unique body shape.

Anthropics’ CEO, Alexander Berend, says: “By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry.”

“Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.”

Plug-in feature

Last year, Zyler introduced a way to implement virtual try-on into any retailer website.

The plug-in feature automates the integration process.

With just a couple of lines of code pasted into a new webpage, fashion retailers can allow customers to see themselves in outfits with a headshot and basic measurements.

To get set up, they provide Zyler with an image of a model wearing the clothes that they wish to be enabled for online try-on. The latter’s team will work with the images to prepare them for try-on.

Once this is completed, the Zyler Go solution will appear on the website, so customers can see the item of clothing on themselves while shopping.