Tesco creates UEFA Champions League themed immersive shopper experience with PepsiCo Wembley store takeover

Tesco Media and Insight Platform has announced a new partnership with PepsiCo around its sponsorship of the UEFA Champions League, the final of which takes place on Saturday, 1st June.

The former is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a specialist in customer data science.

In a LinkedIn post, it said: “Celebrating a Tesco Media first with our PepsiCo Wembley store takeover!”

“We are thrilled to announce a new partnership with PepsiCo around their sponsorship of the UEFA Champions League. For the first time ever, Tesco Wembley has undergone an exciting store wrap to celebrate this iconic event.”

It added: “This collaboration is more than just a visual transformation - it's about creating an immersive experience for our customers.”

“Together with PepsiCo, we are bringing the spirit of the UEFA Champions League to life in-store. Shoppers can look forward to engaging activities, exclusive promotions, and the chance to win amazing prizes.”

It concluded: “Our goal is to make every visit to Tesco Wembley a memorable one. Join us in-store to be part of the excitement and share in the celebration of the beautiful game. Here's to creating unforgettable moments and championing great partnerships.”

Personalised Challenges

Eagle Eye recently secured a one-year contract, with the option to renew for a further year, with Tesco for its AI powered Personalised Challenges solution.

This is a digital platform which allows retailers to personalise promotions, providing customised challenges designed to reward incremental behaviour.

In-built AI and deep machine learning facilitate hyper personalisation through its analytics capability, providing consumers with promotions more suited to them.

Following a trial, Tesco will roll-out Personalised Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalised and gamified offers and promotions to each individual Clubcard member.

AI technology will give each customer a personalised challenge, which when completed, rewards people with extra Clubcard points. Customers can complete up to ten challenges, with a total of £50 worth of Clubcard points up for grabs during a six-week campaign, starting on 20th May.